Double Horse is a food-products brand based in Kerala, India. It operates under the Manjilas group, offering a wide variety of food items both for traditional cooking and convenient ready-to-cook / ready-to-eat segments. The company operates from Thrissur in Kerala.
History & Ownership
The Manjilas group behind Double Horse traces its roots back to 1959, when it began as a rice milling company.
Double Horse (as a product-brand) is managed by Manjilas Food Tech Pvt. Ltd., which is the corporate entity behind it.
It has grown into a broad food-products brand with multiple categories, including rice, instant mixes, spices & masalas, pickles, ready-to-eat / ready-to-cook items, etc.
Product Range
Double Horse offers an extensive product portfolio. Some of the categories include:
- Rice — various types of rice including Kerala-style rice varieties.
- Instant / pre-mix products — such as instant idiyappam, payasam mixes, breakfast mixes, etc.
- Spices & Masalas
- Wheat / flour-based products
- Pickles & preserves
- Ready-to-eat or ready-to-cook convenience food items
- Pasta / noodles / similar products
Some specific product lines mentioned in secondary sources include “instant payasam” in cup packs, banana chips (50% less oily variant), and a ready-to-eat payasam range.
Market Reach & Distribution
Double Horse is primarily a Kerala-based brand, but its scope extends beyond just local retail.
- News-reports have noted that Double Horse has expanded into neighboring state markets such as Tamil Nadu.
- It is available through major online grocery marketplaces such as BigBasket, indicating broader Indian reach.
Quality, Innovation & Standout Features
A few features that stand out for Double Horse include:
- Innovation in product format: e.g. “Instant Payasam” in ready-to-eat / cup format using retort-processing.
- Healthy-oriented product modifications: for example, banana chips marketed as “50% less oily”.
- A broad product portfolio that includes both staples (rice, spices) as well as convenience mixes and ready products — positioning the brand for both traditional and modern consumer needs.
- Association with Manjilas group, which has a long-standing heritage in rice milling / food processing in Kerala.
Double Horse (Manjilas Double Horse) is a Kerala-based food-products brand with deep roots in rice milling and a growing modern portfolio of convenience mixes, spices, and ready-to-eat style food items. Its evolution from a rice-mill origin under Manjilas into a brand offering a broad product line reflects efforts to combine local culinary tradition with contemporary food-product innovation.